Featured Archives | Page 2 of 3 | Jessica Benavides Canepa | Journalist | Food. Luxe. Travel | Jessica Benavides Canepa | Journalist | Food. Luxe. Travel
Four Seasons Magazine: Grand-Hotel du Cap-Ferrat
May24

Four Seasons Magazine: Grand-Hotel du Cap-Ferrat

Iconic Grand Hotel Cap Ferrat is now managed by the Four Seasons. Find out why its the hottest wedding venue of the season.

Read More
Hemispheres: Tweet Nothings
Feb28

Hemispheres: Tweet Nothings

Talking robot bulldog randomly reveals Stockholm twitter tweets

Read More
Creative Content Marketing for Fashion, Travel & Luxury Websites
Oct11

Creative Content Marketing for Fashion, Travel & Luxury Websites

What is Content Marketing?

A highly effective type of marketing that focuses on producing relevant, consistent and valuable content in order to attract and build a loyal client base…

Read More
Copywriting, Blogging & Editing
Oct01

Copywriting, Blogging & Editing

What is Copywriting? Copywriters generate the words, slogans and branding techniques that accompany pictorial advertising. By actively discussing the client’s goals and brainstorming ideas with the visuals team, an effective copywriter will come up with several concept options and will edit the chosen copy until the client is completely satisfied. After nearly 10 years of working with several high-end companies in the travel and fashion fields, I have acquired many of the skills necessary to make your products shine including creativity, excellent written and interpersonal skills, an active interest in the latest advertising trends as well as an eye for detail. How I can help to make your products stand out Though many copywriting professionals work full-time through agencies, I can provide your project with the attentive level of service and competitive pricing only available through and experienced freelancer. Furthermore, my experience in the travel, luxury and fashion markets have afforded me an excellent background for creating compelling and unique copy for companies seeking a creative edge. My copywriting projects include a franchising campaign for creative furnishings leader, Sumo Lounge and a product branding project for the men’s accessories brand, South Lane. Depending on your needs, I can help your company create everything from effective  advertorials, press releases, newsletters and email campaigns to optimize your advertising projects. Copywriting Samples South Lane, a minimalist men’s accessories brand was seeking international appeal and a change in marketing strategy in order to evolve from a street fashion brand to high fashion. I worked closely with the creative director for 13 months to create a ‘fashion’ lifestyle aesthetic via product descriptions, and marketing campaigns. Sumo Lounge is a home and office bean bag company that wanted to create franchise opportunities in cities where they were not established. I created both a franchise page, press releases and company brochures to promote their campaign to find suitable distributors. *More samples (including editing work) can be provided upon request. Ready to give your travel, fashion or luxury-related business a competitive edge through copywriting? Visit my hire me page for more information on all my writing services and rates.  ...

Read More