What Are Luxury Clients Really Looking For ?
A few years ago, I was asked to speak at a conference for luxury industry professionals on behalf of the luxe travel company that I worked for at the time. Joining me on the panel was a local celebrity chef, the director of a 5-star hotel and a regional winemaker. In this distinguished company, I was certain to learn a few things about this often challenging market. To my utter surprise, however, after each of us gave our presentations about our respective sectors, most of the ensuing questions were directed at me — or more specifically, attendees wanted to know how to attract and maintain the interest of affluent guests.
I’ve made it a point not to disclose the location of the conference or the the guests for the simple reason that it doesn’t really matter, the same principles applied to my customer service model at that time can apply to any business , in any part of the world. I recently came across my power point presentation for said conference and despite the changing economical times, the ideas for acquiring luxury clients for the long haul, remains the same.
