Most of the world has become easily accessible through the use of the internet. This fact provides us with both exciting options to get our work seen by the “right” contacts but also greatly increases the competition between peers. Marketing companies are available for any type of online marketing services that you may need to aid you in your quest to be noticed, but before you seek the help of these professionals there are some steps you can take to optimize your brand (you) recognition without investing anything but time and a little concentrated effort.

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A  few months ago, I was given an assignment to write about a new eco-luxe resort -- to be built in the dazzling Pyrenees Mountains, about an hour’s drive from Barcelona. Considering myself to be an advocate of a more responsible and conscientious way of living (I recycle, try to buy organic whenever possible, and only go to Holistic practitioners whenever something ails me), I was thrilled at the opportunity to learn more about how this lifestyle now incorporates into the usually elusive luxury market.

Imagine my surprise when I started my initial search engine research to discover that there was very little information about this topic. What I found was a domain site for the purchase of an eco-luxe magazine domain, a wonderful personal blog that stopped creating posts in 2009, and a plethora of other small businesses that had decided to capitalize on the clever name without really having to explain its meaning. Undaunted, I decided to dig deeper.

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 As you begin to pitch your ideas and send proposals to online magazine or blog editors, there will most likely be several instances where you will be asked to contribute a post for free. Many experienced writers and even some newbies will scoff at the idea of turning in their valuable work for nothing.  After all, with the exploitative “content-mills” already hiring workers for next-to-nothing, why make the situation worse by encouraging this practice? It’s ultimately up to you how you wish to promote your own budding writing career, but consider the following reasons as examples  of when guest blogging might actually offer some interesting benefits. Read more →