South Lane introduces new leather collections | Jessica Benavides Canepa | Journalist | Food. Luxe. Travel

South Lane Introduces New Leather Straps for Men

south-lane, fashion,watches South Lane Stockholm

South Lane proudly introduces our new collection of distinctive leather-strap watches. Manufactured in France from the finest Italian leather, each strap boasts uniquely-colored stitching synonymous with our minimalist brand aesthetic.


Soho (one of four in the collection)

NYC’s most creative district salutes distinctive art galleries, shops and lofts via trendsetting sophisticates conjuring up their latest masterpieces. It’s a charged lifestyle pulsating with unique imagination…and where reinvention begins(Visit Site)

 Company Description: Swedish men’s accessories brand with a focus on minimalist design and innovation. Products include watches and leather goods
Assignment: What started out as a temporary content writing job turned into a collaborate undertaking that has so far lasted 2 years. My duties include content marketing, social media strategy, newsletters, website and all publicity documentation.


Successful marketing and media campaigns which combined visuals with clean but eye-catching copy. The work yielded a great deal of  promotional publicity from top men’s magazines including GQ, Details and Esquire. Sales improved by 15% after the first quarter.

Other South Lane work:

South Lane Newsletter 2013

South Lane Press Kit 2013

Visit writing services page to view more recent work.

Photo Source: Filip Bjernebo for South Lane


Author: Jessica Benavides Canepa

Jessica is a freelance journalist focusing on international travel, fashion, luxury, eco culture & women's issues. She has lived and/or traveled to 50+ cities around the globe. Published work has appeared at BBC Travel, Jetsetter, Nat Geo, CNN travel, Viator, Societe Perrier and Hemisperes.

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