Social Media Marketing: Travel, Luxury and Fashion Sectors | Jessica Benavides Canepa | Journalist | Food. Luxe. Travel

Social Media Marketing

What is Social Media Marketing?

The process by which website traffic and/or attention is garnered through social media sites. Social media marketing  encourages visitors to share information they find relevant through their social networks (Facebook, Twitter, G+, Instagram, LinkedIn, etc.), often rendering the company’s information more believable if coming from a trusted, third-party source. Companies grow awareness in a steadier,  more organic (and often more successful) way than by strictly using traditional marketing methods.


How I can help to build your brand’s reputation

After nearly 10 years of working with several high-end companies in the travel and fashion fields, I have acquired many of the skills necessary to make your brand achieve recognition through a steady campaign of calculated posts on various social media networks.

As no two companies are the same, I will carefully study your target audience to determine which social platform will be the most effective for your marketing needs.

My social media projects include growing a series of giveaway campaigns for creative furnishings leader, Sumo Lounge and a Facebook and Twitter campaign for the men’s accessories brand, South Lane. Depending on your needs, I can help your company build it’s brand awareness through top social networks best suited to your client profile.

Social Media Samples

South Lane, a minimalist men’s accessories brand was seeking international appeal and a change in marketing strategy in order to evolve from a street fashion brand to high fashion. I worked closely with the creative director for 13 months to create a several Facebook giveaways and twitter marketing campaigns.

Sumo Lounge is a home and office bean bag company that wanted to create a giveaway to promote their new activities. I created both a Facebook giveaway, plus full details of their ongoing company updates.

*More samples can be provided upon request.

Ready to give your travel, fashion or luxury-related business recognition through Social Media Marketing? Visit my hire me page for more information on all my writing services and rates.


Author: Jessica Benavides Canepa

Jessica is a freelance journalist focusing on international travel, fashion, luxury, eco culture & women's issues. She has lived and/or traveled to 50+ cities around the globe. Published work has appeared at BBC Travel, Jetsetter, Nat Geo, CNN travel, Viator, Societe Perrier and Hemisperes.

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