In August 2012, Joel Serra Bevin was the Barcelona community manager of EatWith, a then-startup platform connecting people to local dining experiences. The 28-year-old self-taught chef was also running his own private dinner parties, cooking classes, and pop-up events as his culinary alter-ego, Papa Serra.

Meanwhile, self-taught photographer Aldo Chacon was shooting for fashion magazines based in Barcelona, New York, and Germany while looking for new outlets to better express his creativity. Food photography made sense to Chacon, who was 25 at the time and had grown up in a family of cooks, including a mother who worked as a professional chef in both Mexico and the US…                                       

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