Content Marketing Services: Travel, Luxury & Fashion Sectors | Jessica Benavides Canepa | Journalist | Food. Luxe. Travel

Creative Content Marketing for Fashion, Travel & Luxury Websites

What is Content Marketing?

A highly effective type of marketing that focuses on producing relevant, consistent and valuable content in order to attract and build a loyal client base, content marketing is an important ingredient for any company trying to reach a targeted audience. Today’s savvy consumer needs more than just pretty promises to convince them that your company is the right fit.

Content marketing not only creates and distributes relevant content, it continuously engages your target audience. This is achieved by  constantly communicating valuable information and/or services without promoting any ‘hard sell’ approach. In turn, satisfied consumers reward your efforts with their loyalty and eagerness to try your products.

How I can Help You Attract the Right Audience to your Services

I’ve been in the luxury lifestyle business for nearly a decade. I not only produce content that is relevant for that elusive target audience, I myself am an active consumer and promoter of exceptional luxury-related products and services. Simply put, I can effectively express what your company has to offer in a sincere and productive manner because I believe in (and would use!) every product/service that I promote through my marketing efforts.

All Companies are Unique

I’ll explain SEO functions and any other web marketing jargon you may find confusing. I will propose several different content marketing options depending on your budget and needs. Though it has been an up hill battle convincing my clients that they need to provide valuable information and expert knowledge before they can ever hope to expect that their their customer base will grow, the results speak for themselves.

My projects include an exclusive product launching fo Bvlgari in Barcelona, promoting a Philippe Stark design project in Mexico and branding the Men’s accessories brand South Lane. Depending on your needs, I can help your company create everything from effective landing pages, advertorials, press releases, newsletters and email campaigns to optimize your website content or company brochures.

Content Marketing Samples & Brief Case Studies

South Lane, a minimalist men’s accessories brand was seeking international appeal and a change in marketing strategy so that they could evolve from a street fashion brand to high fashion. I worked closely with the creative director for 13 months to create a ‘fashion’ lifestyle aesthetic via website contentnewsletters, and marketing materials.

Results: Promotional mentions in top men’s publications including GQ ( US, UK, China), Esquire and Details, bringing in a 25% increase in sales.

Navis Yacht Charter is a luxury yacht charter company based in Croatia. As an ongoing project, I write blog posts detailing their latest destinations  and yacht-related news.

Icon Vallarta is an exclusive luxury condo property designed in part by celebrated designer Philippe Starck. Sumo is a luxury retreats company that hired me to promote sales. I created the content for the entire site including property descriptions, landing page and promotional press releases.

More samples can be provided upon request.

Ready to take your travel, fashion or luxury-related business to the next level through content marketing? Visit my hire me page for more information on all my writing services and rates.

Author: Jessica Benavides Canepa

Jessica is a freelance journalist focusing on international travel, fashion, luxury, eco culture & women's issues. She has lived and/or traveled to 50+ cities around the globe. Published work has appeared at BBC Travel, Jetsetter, Nat Geo, CNN travel, Viator, Societe Perrier and Hemisperes.

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